🍰 Privacy Policy – Cupcakes.co.uk

Effective Date: 31 October 2025

Website: https://www.cupcakes.co.uk

1. Introduction

At Cupcakes.co.uk, we are committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly.

This Privacy Policy explains what information we collect, how we use it, and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website, you agree to the terms of this Privacy Policy.

2. Information We Collect

We only collect the minimum amount of personal data necessary to operate our website effectively. This may include:

• Contact information – such as your name and email address (if you contact us or subscribe to a newsletter).
• Usage data – including your IP address, browser type, device information, and pages visited, collected via cookies and analytics tools.
• Affiliate and advertising tracking – anonymous data from third-party partners to measure link clicks or commissions (no personal information is shared).

We do not collect sensitive personal information such as financial details, health data, or information about children.

3. How We Use Your Information

We may use your information to:

• Respond to contact form or email enquiries.
• Send newsletters or updates (only if you have subscribed and can opt out at any time).
• Analyse site performance and improve user experience.
• Track affiliate link performance and maintain accurate commission reporting.
• Comply with any legal obligations.

We will never sell, rent, or trade your personal data to third parties.

4. Cookies & Analytics

Cupcakes.co.uk uses cookies (small text files stored on your device) to enhance your browsing experience.

These cookies help us:

• Understand which pages are most popular.
• Track affiliate links and advertising performance.
• Remember preferences such as newsletter opt-ins.

You can disable cookies in your browser settings, but this may affect site functionality.

We use Google Analytics and other GDPR-compliant tools to collect anonymous usage data. No personally identifiable information is stored.

5. Affiliate Links

Some pages contain affiliate links to external retailers or partners.

When you click one of these links, a tracking cookie may be placed on your device so the retailer knows you arrived via Cupcakes.co.uk.

This helps us earn a small commission at no extra cost to you.

No personal information is shared with affiliate partners unless you make a purchase on their website, in which case their own privacy policy will apply.

6. Data Retention

We only keep personal data for as long as necessary to fulfil the purposes outlined in this policy.

• Contact form submissions and emails are stored for up to 12 months.
• Newsletter subscriptions remain active until you unsubscribe.
• Analytics data is retained according to Google’s standard retention policy.

7. Your Rights

Under the UK GDPR, you have the following rights:

• To access a copy of your personal data we hold.
• To correct or update inaccurate data.
• To request deletion of your data (“right to be forgotten”).
• To restrict or object to data processing.
• To withdraw consent for marketing emails at any time.

To exercise any of these rights, please contact us at support@cupcakes.co.uk.

8. Data Security

We take data protection seriously and use secure, encrypted connections (HTTPS) to safeguard your information.

While no website can guarantee complete security, we continually review our systems to protect against unauthorised access or misuse.

9. External Links

Cupcakes.co.uk may include links to other websites.

Please note that we are not responsible for the privacy practices or content of external sites.

We encourage you to review their privacy policies before providing personal data.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect new legal requirements or operational changes.

Any updates will be posted on this page with a new “Effective Date.”

Copyright © 2025 Cupcakes.co.uk. All Rights Reserved.